Individual interests come first over commercial gain. We build and use human-centric tools to improve the well-being of our communities.



Our differences are our utmost strength without any compromise. We strive to ensure that our dataset represents the diversity that is our world.



Individuals have a genuine choice to decide if and how their data is processed, used, and when it is shared with third parties.



We make sure that individuals understand why we collect and handle personal information, and only collect data that is necessary. When we use artificial intelligence to make automated decisions, we make sure that the algorithms are explainable and fair.



We are accountable for the personal information we handle throughout our ecosystem. We vouch to protect and uphold the trust relationship between the company and its customers.

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